Realizing the Full Potential of Your Email Lists

You must make sure that your email marketing software is based on accurate data to reap the benefits. You will need accurate statistics to base your evaluation of a marketing campaign if you plan to invest money or other resources.

Every person on your email list is different. To ensure that you take care of your customers, you will likely have moved them onto your own email list. Also, this means that one big purchase will not affect the stats.

It should be the same for people at the opposite end of the spectrum. Those who are still dormant. There are two main advantages to having them on separate email lists. First, the statistics are more accurate and secondly, you can make them active.

Over and above the potential for distorting returns, there are inherent risks to allowing dormant subscriber to stay on your email list. Email marketing is not without risk. If subscribers fail to open an email, they can delete it or mark it as spam. This could cause delivery problems.

The frequency and value of your emails will determine what makes a subscriber go dormant. The definition could change over time school email lists.

Once you have the dormant email addresses, it is important to find a common factor that makes them respond uniformly. Are they mainly or significantly from one country and have no other similar demographics? You should then check with your main email address to determine if there are any differences between the two groups. Email marketing software makes it easy to make such comparisons.

You might not be connecting with the right age group, women, or people with more money. If the majority of the nationalities are not active, you might want to check that the local traditions are being honored and that the translator is competent.

It could be quite simple. How did you collect the addresses? You might offer a free gift at a trade show to anyone who has subscribed to your email list. You might want to think about whether the gift's value was too tempting.

It is a joy to have an email list with dormant subscribers. You can experiment with them. These should be separated once you have established a common element among them. Here is the fun part.

It is possible that some local traditions might dictate that email marketing should not be done on certain days. Splitting your email list in two can be done to see if there's a difference. This information will be displayed in your email marketing software.