You don't need to build a list when there are thousands of Facebook fans or followers on Twitter. My teenager children used instant messaging or email to communicate with one another. Today, their only email is the one that they signed up for on Facebook or Twitter. They use these social networking sites almost exclusively to communicate with one another. Their cell phone is the other major communication tool K-12 email list . Why build an email database when people are using social media sites most of the time? Five Reasons to Create an Email List 1. Email is preferred by business owners Although many business owners incorporate social media into their websites, they still use email to build customer lists and stay in touch. While not many people will save a Tweet, many will save an email. 2. You have no control over social media sites. All your fans and followers would be lost if Facebook or Twitter changed their rules. You can send new content or products to people who have