Is it a good idea for email marketing to purchase an email list?
Email marketing's key ingredient is a quality list. Quality being the operative term.
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Realizing the Full Potential of Your Email Lists
You must make sure that your email marketing software is based on accurate data to reap the benefits. You will need accurate statistics to base your evaluation of a marketing campaign if you plan to invest money or other resources. Every person on your email list is different. To ensure that you take care of your customers, you will likely have moved them onto your own email list. Also, this means that one big purchase will not affect the stats. It should be the same for people at the opposite end of the spectrum. Those who are still dormant. There are two main advantages to having them on separate email lists. First, the statistics are more accurate and secondly, you can make them active. Over and above the potential for distorting returns, there are inherent risks to allowing dormant subscriber to stay on your email list. Email marketing is not without risk. If subscribers fail to open an email, they can delete it or mark it as spam. This could cause delivery problems. The frequency
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